5 effective ways to improve your website speed and increase your website traffic



12/09/2020



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Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed.


In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.


You can evaluate your page speed with Google's PageSpeed Insights.


Think that speeding up your website isn’t important?


Think again.


A one-second delay in your website-page load time will cost you the following:

  1. 11% fewer page views
  2. 16% decrease in customer satisfaction
  3. 7% loss in conversions.


So, think that speeding up your website isn’t important?


Think again.


I would like to believe It’s clear that putting in the effort to increase your site speed — even by one second — could have a major impact on the experience and conversions of customers.


WHY IS YOUR WEBSITE SLOW?

Slow website impacts greatly your ability to entice customers and generate good leads for your business.


I guess you know that already, because we can all attest to the frustration we feel on a slow website with a slow network in Ghana (gush! What an awful combination)


So, there could be a number of reasons why your website loads slowly. My best guess would be:

  1. From your website server load time (this is from the company hosting your website)
  2. Large image size
  3. Many number of redirects on your website (redirecting from one website page to another).


If your reasons are here or not, it doesn't matter much as long as it will be resolved soon.


Just keep to the steps we will learn below, and you will be so much good to go, trust me.


WHAT IS A GOOD WEBSITE LOAD TIME?

Now that you have decided to increase your website speed, let's have an idea of what a good website speed is.


If you don't know what it is, or have an idea of how fast you want your website to fully load, then it will be difficult to be sure of what an acceptable page speed is.


According to Google, the best website load speed time is three seconds. But unfortunately, according to its recent benchmark report findings, most sites are nowhere near that.


To know how far behind most websites are, Google performed an analysis of 900,000 mobile ad landing pages from 126 countries, and found that 70% of the pages analysed took nearly seven seconds for the visual contents to display.


This means that website owners in general have a lot of work to do to get their sites up to Google’s standard.


But good news for you is that, if you start to put in the work today to get your website speed to an acceptable level, you’re well ahead of your competitors in terms of user experience which will cause the following:


1. 11% increase website page views

2. 16% increase in customer satisfaction

3. 7% gain or profit from customer conversions.


HOW TO SPEED UP YOUR WEBSITE IN 2020?

Since there are many factors that can cause your website to load slowly, there are also many steps you can take to increase your speed and improve user experience.


Right here, we will talk about the FIVE (5) top important ways you can increase your website speed.


GZIP Compression:

The smaller the file sizes on your website, the faster your website pages will load. The files I meant here are the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.


Compressing files is one of the easiest ways to reduce load times, and today, enabling compression with GZIP is considered standard practice.


GZIP is a file format and software application that essentially locates strings of similar code in your text files, then temporarily replaces them to make the files smaller.


If you’re not sure if your site has Gzip enabled, you can use this website tool to see. Just enter your site’s URL, and if you have Gzip enabled.


And if it is not enabled, you can rectify that, let's say you have a WordPress website, by installing WP Rocket and W3 Total Cache plugins which supports GZIP Compression and just enable it from the settings.


Image Compressions:

Sometimes, we upload to our website a photo or image we downloaded or took with our phones without really knowing the full implications.


I am guilty as charged, and I guess we all are guilty also. But that not withstanding, reducing or compressing the image sizes on our website will increase our website load speed time.


If you are using a WordPress website, I recommend you use WP Smush to Compress your images. It’s lightweight, easy to install, and works wonders. The great news is that, within seconds it can customize all your new images which will help increase your website speed time.


Content Delivery Network - (Speed & Security):

What is a Content Delivery Network?


CDNs, for short, are networks of servers that store copies of your website across diverse geographical locations to enable your website to delivers faster to people accessing it from whatever location.


When your site is hosted on one server, each user who visits it sends requests to that same server.


This means that when your site experiences high levels of traffic, the time it takes to process each request increases, slowing down load times for all of them.


So, having a good Content Delivery Network strategy is really great for your website because you will see a reduction rate on how your website loads to users.


Removal of Useless Plugins:

The use of plugins for websites can not be overstated, right? But what is more important that using plugins for your website is "Using the right and useful plugins."


Plugins in general can do a lot to improve your WordPress site. You can use them to add custom functionality, clean up your code, improve user experience, and so much more.


Unfortunately, having too many plugins installed can cause some issues. They can slow your site, create security issues, and even cause crashes and other technical difficulties.



Also, more plugins make your database process a larger number of queries, i.e., it works harder in vain.


The "Take note" here is that you should only install plugins that are essential and necessary to your website, and not just for fun.


Using a Good Website Host:

Having a "cheap" website host is one thing, having a "good and reliable" host is another.


It's safe to say that we all "run to cheap hosting" when we are starting our online business.


But that shouldn't be all that is. As we progress and our business (website) scales, we should consider moving our website to a better website host that can provide stellar performance on all important parameters, including loading speed, loading speed under stress, and uptime.


NB: don't host your website with a hosting provider that gives limited bandwidth, "e get why."


BONUS - Website Audit:

This is not a way to increase your website load time speed.


But just as you carry out tests and analysis on your car, or body, so also you need to audit your website.


Tools like WooRank can help you to analyse your website and know where you need improvements and what to change and update.


I recommend you try that out. It will blow your mind.

Conclusion:

Is increasing your website speed worth It?


By weighing the advantages against the disadvantages, I am very much sure you're convinced that it is.


Why, again? Doing so will lead to;


  1. 11% increase website page views
  2. 16% increase in customer satisfaction
  3. 7% gain or profit from customer conversions.


If you’re not getting as much traffic as you expect or if your visitors are not spending much time on your site, it’s time you should ask yourself one question that matters—how to improve website loading speed?


Follow the tips given above. Don't rush, take your time and work your way to a good website load time.