what is digital remarketing in nigeria


Author: Kalelon Tro - Digital Marketer and Website Designer

What is "Ads Remarketing in Nigeria"?

The simplest and easiest definition to this is - the ability to show your adverts (products or services) to people who have shown interest in them.

Think of this as your regular visit to a popular Nigeria market, like obgete in Enugu, as you've walked past a store the seller will try to invite you to look at her wares, when you pass again she will attempt to do the same thing. That is just how remarketing works.

As in "Google Adverts Remarketing" as well as "Facebook Adverts Remarketing" the principles are basically the same thing when it comes to "Remarketing". The goal of every business marketing strategy, as well as remarketing is to remind customers who have shown interest or visited your store to purchase and increase awareness.

Research shows that about 96% of users visit a website only to leave without taking action. As a business owner there's a huge business potential there for you to use ads remarketing as a strategy.

As a business owner or marketer, you should take advantage of their shown interest in your business and convince them to come back by using remarketing.

How do you even go about remarketing?

The two platforms for running remarking campaign as mentioned earlier are through “Google” and “Facebook”.

Google Remarketing Program:

We all know how big and powerful Google is. Their search engines cover for more than 70% of all worldwide searches, which represents billions of searches.

Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, etc., to keep your brand top-of-mind and enticing visitors to come back for more.

It’s more like a “follow-follow” program. It is very important you include this strategy among your digital marketing strategy in Nigeria so that you can convert more sales from those who have once visited you.

How does Google Remarketing works?

If you have ever advertise on Google, that is, if you have used their Pay-Per-Click (PPC) service before, all you have to do is add a piece of Google remarketing code, also known as a tag or pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies.

For those operating an e-commerce website, this is very important because your ads will be shown to those who have checked a product from your website (this is what Jumia uses that cause us to keep seeing what we have checked on their website).

Facebook Ads Remarketing:

Facebook Remarketing works with the same principle as Google Remarketing in the sense that you have to get a code/pixel to be installed on your website and linked to your business page.

Why Facebook might be consider the best remarketing platform is because of the large number of people using it, and users will directly see your ads on their news feed.

Another reason is the face that you cannot literally block ads on Facebook, but you can do so on a website using any ads-block program.

Now that you understand how important Remarketing is and why you need to include it in your digital marketing strategy, go right and start using this very huge potential.